- To establish ASTIR PALACE as a protagonist in the European hotel industry.
- To continuously provide intensive staff training on all aspects of the operations.
- To improve the company's financial performance and add value for its shareholders.
- To continue grow in the industry's key performance indicators such as occ rates, RevPar, ADR in relation to our competitive set.
- To strike strategic deals with celebrities and world known chefs/F&B professionals
- To complete the company's development program with the refitting of the Aphrodite hotel to W Athens, a state of the art conference center and the reviving of the legendary " 9 Muses".
- To grow the ASTIR BEACH operations and redevelop/ reposition the adjacent ASTIR MARINA VOULIAGMENIS.